Trying out recipes to pass on to you.

starbucks’ via–instant gratification?

Posted: October 4th, 2009 | Author: leah | Filed under: Uncategorized | 3 Comments »

one hectic day this week i made a mad dash in to one of the city’s many starbucks locations to “reward” myself with a grande-non-fat-yum-yum-something-or-other but was held up by a large crowd huddling around the cash registers. new starbucks via samples. everyone wanted a taste. and everyone (including me) wanted the handful of goodies that went along with it.

at this starbucks location you were offered a sample taste of the instant columbian or italian roast. of course, these tiny packs are meant for one 8 oz cup and the store had prepared a large canister full. i found my taste bitter and dirty. no thanks. didn’t event want a take home sample. and then—they offered me recipes. hooked!

in addition to a sample of each flavor pack i got a recipe for Via Meringue Kisses, Via Grand Marnier Truffles, and Colombian Pecan Brownies. and after investigating the product on its (very informative and boastful “how Starbucks Via can change your life!”) web site i found a link to seemingly hundreds of other recipe ideas posted by Via “fans”—and probably more than a few by the marketing geniuses at starbucks. read more HERE. i saw everything from coffee flavored icings to steak rubs.

of the recipe stash i was given, the easiest and most versatile was the Via Cappuccino Muffins. these would be great for breakfast, brunch or a snack to take to work. maybe a gift for a coffee loving friend? the recipe card says they freeze well, too.

Prep time:- 15 mins

Cook time:- 15 minutes

Yields:- 12 muffins or 48 mini muffins

Ingredients: 2C. flour; 1C. sugar; 2-1/2t. baking powder; 2 pkg.Via Instant Coffee; 1/2t. salt; 1t. cinnamon; 1/2t. nutmeg; 1-1/4C. milk; 1/2C. butter, melted; 1 egg; 1t. vanilla; 1C. semi-sweet chocolate mini chips

Directions: Preheat oven to 375 degrees. Line muffin pan with papers or grease liberally. In a large bowl, whisk together flour, sugar, baking soda, Instant via Coffee, salt, cinnamon, and nutmeg. Set aside. In a medium bowl, mix milk, melted butter, egg and vanilla until combined. Stir milk mixture into flour mixture only until combined. Do not over mix. Fold in chocolate chips. Fill muffin cups 3/4 full. Bake 15-20 minutes for standard muffins, 10-12 for mini-muffins.

after trying a sample pack at home stirred into an 8 oz. cup of hot water i can vouch that the flavor was much better than the large thermos full they used for in store samples. plus the taste test goodies also included a $1 off coupon for a 3-pack of Via. i may buy some to try this recipe. as for buying it for actual coffee? no thanks. i pay big money for starbucks so i don’t have to make my own drink and to order things i wouldn’t make at home. 

have you tried the new starbucks Via instant coffee? what did you think? would you cook with it?

3 Comments on “starbucks’ via–instant gratification?”

  1. 1 Bakezilla said at 3:51 pm on October 4th, 2009:

    There are actually a lot of baking recipes that use instant coffee. I’ve been skeptical – I can be a bit of a coffee snob, but maybe I’ll give it a shot and let you know how it goes. I suppose I could use the starbucks brand if I was to do it, I would guess it’s high quality…

  2. 2 Brooke said at 9:40 pm on October 6th, 2009:

    haven’t tried the new Via, but will now that you have mentioned it. I love coffee in different recipes…gives it that yummy flavor!!

  3. 3 Johanna said at 12:24 pm on October 7th, 2009:

    I would rather drink the coffee from the machines in my office than Via. They gave me a sample pack of Colombian and I literally tasted it, poured it out, and went to the machine.
    I’m mad at them. But I’ll try these cappuccino muffins to use up the other 2 packets. SO maybe a compromise?

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